Fjallraven started out in 1960 by Ake Nordin in Sweden and has created some outstanding jackets over the last 50 years. Although the brand is an outdoor brand its had now become seen as more of a cool label to be seen in and many of the trendy dressers at the football will now be sporting an Arctic Fox logo on their sleeve. Many of the older wiser lads don’t want to spend £800 on SPA brand jackets anymore when you can get a Fjallraven Jacket for a fraction of that and know that known of the ‘Clone Island’ lot will be wearing one.
With them being probably the best value jackets on the market at the minute has seen the popularity grow with fjallraven and its now a firm favourite on the terraces just as it is in the hills, so if you fancy getting a tastey little number on your back log onto www.not-addicted.co.uk and get a rig out!!!