YMC recently staked a claim for a slice of the East London fashion pie by opening a new shop around the corner from Brick Lane. It’s the sister store to their flagship in Soho and an altogether larger space with an industrial aesthetic more befitting of it’s locale. White tile walls with the mannequin lay prone on what looks like a mortuary table suggest a somewhat clinical feel but this is offset by the wooden displays and numerous bits of vintage paraphernalia.
Amongst one set of displays, like the first shoots of Spring, is a small range of their S/S collection. What immediately stand out are the prints, which are implemented across both Mens and Womenswear but in very different directions (shirts for the boys, dresses/blouses for the girls). Amid the archetypal YMC detailing, nautical influences are evident in the strong stripes across the collection and fisherman’s style raincoat. Denim shirts continue the tradition of YMC’s workwear heritage.
All in all as you’d expect from YMC a great store full of great clothing!!!
If you want to buy YMC online check out www.not-addicted.co.uk for a great selection!!!!
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