A glut of celebrity-led brands have launched into the young fashion market over recent seasons, so when Liam Gallagher announced he was setting up his own Pretty Green clothing label last year, sceptics were dubious about the project and I’m sure many would have been over the moon to see it fall flat it’s face.
But the Oasis frontman has done fashion with style, tapping into the recent trend towards heritage clothing with a 1960s twist, while winning instant fans among the industry and consumers in the process. Pretty Green may be at the start of a journey but it’s one of the most exciting launches the market has witnessed in years. Launching during a recession which i’m sure no other clothing brand would have had the balls to do demonstrated that courage in tough times can indeed pay off and it shows just how static the men’s sector has been in recent years.
The launch of Pretty Green Clothing maybe what some might say is a breath of fresh air to the mens clothing scene. The styles from Pretty Green are quite subtle and simple polo shirts, jackets, knits, t shirts and other basics but all have the back bone and character that you’d liken to Oasis’s early albums.
Why not check out www.not-adddicted.co.uk for the latest Pretty Green collection.
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