Wood Wood is one of quite a few cool Scandinavian brands around at the minute but appears to be considered one of the coolest. Wood Wood was founded in Denmark in 2002 so the brand is pushing towards its 10th anniversary and over the years has just gone from strength to strength.
With other Scandinavian brands around including Norse Projects, Velour, Won Hundred, Fjallraven, Nudie etc its seems to be a pretty cool part of the world at present.
All the Scandinavian brands including Wood Wood offer great styled product at very good prices and thats probably a major factor in the success of the brands.
Whether its a jacket, jumper, shirt or t shirt youre after if you want a current cool brand Wood Wood will deffo be good for you.
Wood Wood is one of many cool brands available at www.not-addicted.co.uk